PROGRAM UPDATE: In 2011, Honor Show Chow feed bags will begin featuring the new “Purina Difference Icon” [see right] rather than the traditional weight circle. Purina Difference Icons must be submitted along with your application in order to qualify. We will also continue to accept Honor Show Chow weight circles as well.

Purina Difference Icon/Weight Circle Requirements are as follows:


HSC Cattle Feeds = 10 Purina Difference Icons/Weight Circles
HSC Show Pig Feeds = 6 Purina Difference Icons/Weight Circles
HSC Show Lamb Feeds = 6 Purina Difference Icons/Weight Circles
HSC Show Goat Feeds = 6 Purina Difference Icons/Weight Circles
HSC Turkey/Broiler Feeds = 3 Purina Difference Icons/Weight Circles
Rabbit Chow = 3 Purina Difference Icons/Weight Circles





Purina Difference Icon


The Honor® Show Chow® Feed Top Performer Program, sponsored by Exclusive Pet Food, is a Youth Awards Program for Grand and Reserve Grand Champion winners of livestock shows in participating areas. Purina Mills and Exclusive Pet Food recognize “Top Performing Youths” for successfully utilizing “leading edge” nutrition with Honor® Show Chow® products and programs.

Congratulations and Welcome to the Honor® Show Chow® Top Performer’s Program!

Follow These Three Easy Steps to Receive Your Award!

1. Download and print the official application on this website (see application). Applications for wins that occurred in 2011 will not be accepted after February 15, 2012. Please use the application found on this website.

2. Have your Purina dealer and/or sales rep sign this application. This is important! YOU ALSO MUST include 10 Purina Difference Icons and/or Honor® Show Chow® weight circles with your order.

3. Include a clear, color photograph of your win. We prefer at least a 5” x 7” photograph of you and your winning animal at the show with the appropriate show signage in the background.

Send all information to:
Honor® Show Chow® Awards Program
911 North Broadway Ave.
Oklahoma City, OK 73102


To check the status of your order, please visit www.trackshoworders.com

Be sure to include your email address on your Top Performer application. This way, you will be notified when your application is received and when your order is shipped out.

This is your prize and we suggest that you handle the mailing of these documents. Do not leave this responsibility to your dealer.

Please allow 4-6 weeks for award processing. Your submitted photograph will be posted on HonorShowChow.com. Please allow 2-3 weeks from time of submittal to view photograph on website.

For program information, jacket status inquiries, or other prize information, please contact: 1(877) 204-6667. Click Here to Download your Top Performer Application